It’s official: Myntra to be app-only from May 1!

Pooja Vishant | Jun 09, 2021

As the year 2014 was coming to an end, we heard about Myntra’s resolution to be mobile-only in 2015. Two weeks back, the ecommerce industry was abuzz with the news that Flipkart and Myntra had shut down their mobile sites to promote their apps. Whether desktop site would be next was a question on our minds then.

And it seems like we were right. Myntra’s desktop website will be shut from May 1st, as it inches closer to being a mobile-app only etailer, the first of its kind in India. The initial plan was to phase out the desktop site later this year.

Why choose app over desktop site?

Myntra is working on its advertising and marketing campaign to announce the app-only presence and shoppers are already being redirected from the mobile websites to apps.

  • Reportedly, Myntra gets 80% of its traffic and 70% of sales from mobiles. (While Flipkart gets 60% sales through app.)
  • Desktop sites don’t give as much returns as they used to, like they did a couple of years back.
  • According to a Morgan Stanley report, mobile shoppers will drive the increase in online shopper penetration, from 9% in 2013 to 36% in 2020.
  • Apps help to increase customer retention as they tend to visit those apps first once they have been downloaded.
  • Advertisement costs, like SEO (Search Engine Optimisation) are also lower in the case of apps.

It’s official: Myntra to be app-only from May 1!

Source: TOI

Is App-only the right approach?

Both Myntra and Flipkart have been introducing special offers on apps only to encourage more shoppers on their app platforms.

Agreed, customer retention and costs involved may be lesser. But what about the older generation who may be less tech savvy and may not be too comfortable with the idea of using their smartphones for shopping? Isn’t it a risk that Myntra might lose out on these customers?


About Author

Pooja Vishant

Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!


Leave a Comment


About Us Contact US Advertise with Us

© Copyright 2025 IndianOnlineSeller.com | All rights reserved.


Kamalapuri Colony, Banjara Hills Hyderabad, India

Find Stores by Name

"Amazon, Amazon Prime, the Amazon logo and Amazon Prime logo are trademarks of Amazon.com, Inc. or its affiliates". AS AN AMAZON ASSOCIATE, WE EARN AFFILIATE COMMISSIONS FROM QUALIFYING PURCHASES.