Amazon has tied up with GreenDust, refurbished goods retailer, to offer buyback and exchange options for consumers. Currently applicable only for large appliances, offers that shoppers can avail of will be displayed on the landing page for Amazon’s large appliances.
“It is necessary for an e-tailer to provide a buyback in order to increase their sales. However, they may not want to deal with returned products. So, Amazon has chosen to tie-up with us since we are already in the business,” said Hitendra Chaturvedi, founder and chief executive officer, GreenDust. “The entire back end for the service will be managed by GreenDust. We will calculate the worth of the item, pick up the product and give coupons/cash in exchange.”
GreenDust already handles the refurbishing services of other etailers like Flipkart, Amazon and Snapdeal. Also, it handles return logistics for many equipment makers like Whirlpool, LG, Samsung, Lenovo etc.
“If the product is in a good condition and can be repaired in an economically viable manner, we will do that and sell it on our portal,” Chaturvedi said. “So far we don’t sell secondhand goods on our website, but we will specify that these items are secondhand. If the item cannot be repaired, then we may cannibalise it for spare parts or look at safe disposal.”
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!
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