Opinion Archive
[IOS Exclusive] Indian SMEs – the cornerstone of Indian ecommerce industry, Flipkart reveals
According to a report published by SMB Chamber of Commerce and Ministry of Micro, Small and Medium Enterprises, there are more than 48 million SMEs in India. 45% of...
[IOS Exclusive] Indian ecommerce platform as new-age sales enabler, Flipkart tells us
We are always reading news and views about Flipkart, launch of a new product category or the next big sale, and so on. We decided it’s time we hear...
Channel conflicts in the times of E-commerce
Channels have traditionally existed to solve the problems of cash flow. Some giants like Apple have outgrown the cash flow problems but they are just exceptions to the bigger...
Pinterest for ecommerce: How does it drive sales?
Business today is all about what you see and how you see it. Nothing epitomises this more than that magical social network based on visual cues- Pinterest. A site...
[Seller Speak] How to raise funds for an online business
One of many things online sellers like me and you have to do to sustain his/ her start-up is to maintain a constant flow of money into the start-up...
[Seller Speak] Inspiring quotes for ecommerce success
Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue,...
Future of Online Apparel Market in India
Many ecommerce entities would agree that clothing was one such retail area, that most were sceptical about as to whether it will work or no on an online platform....
[Consumer Speak] My favourite online marketplaces are…
There are so many online marketplaces now, but are all of them equally popular? I am sure a lot of effort goes into building a shopping site but at the...
10 ways to address consumer complaints on social media
Have a twitter account, will rant. The internet savvy customer today seems to live by this adage; forever online, forever complaining. While some of these are genuine irritants he...
[Consumer Speak] How do I decide where to buy from?
Online shopping is the new way we get our daily dose of retail therapy! I mean, every single person I know is already smitten with shopping online. I absolutely...
How different are the shopping patterns of men and women?
Caution: Men and Women Shop Differently Men are from mars, women from venus. We all know how true (or untrue) this adage is. As gender roles and behaviours blur...
Dazzling future ahead for Myntra; fashion shopping to transform
Ever since Flipkart acquired Myntra, the online retail community was interested in witnessing how the relation between these two popular ecommerce platforms would play out. Needless to say, it...
The Indian ecommerce frenzy: what’s keeping customers hooked
We have been giving you every small detail about the happenings in the ecommerce world, but with the curtains down on 2014, it’s time to put everything in a...
Game on: Flipkart and Amazon in 2014
Flipkart was launched in India in a manner that is uncannily similar to how Amazon started in the United States of America. First launching an inventory-led model offering books,...
Delivery blunders, how much should online marketplaces intervene?
Happy Customers make a Happy Business Everyone familiar with online shopping in India has had or knows someone who has had at least one nightmarish experience while shopping on...