Author Posts
Flipkart to rely on brand ads to increase revenue, profitability
After ‘Brand Stores’, Flipkart is counting on ‘brand ads’ to drive its company’s growth. The etailer will feature big brands such as Microsoft and Samsung dominantly on its website...
Flipkart hits 75mn milestone; redesigns supply chain to attract small brands
Online marketplace, Flipkart has reportedly amassed 75 million registered customers in India. This is the first ecommerce firm to accomplish the figure in a single country, after the USA and...
Snapdeal partners with Pantaloons
Fashion Retailer, Pantaloons which is part of the Aditya Birla Group, has tied up with Snapdeal to sell its products online and take advantage of the online marketplaces’ wide...
Myntra to open 10 offline stores after new acquisition?
In May 2014, we first heard of Myntra’s intention to venture offline with its Roadster brand. After the success of its recent ‘End of Reason Sale’, Myntra yet again...
79% of customers happy with online shopping experience
Despite best efforts from big online marketplaces such as Flipkart, Snapdeal and Amazon to lure their respective customers away from discounts, there seems to be no such luck. According...
Myntra to increase supply chain efficiency; slash discounts
Online fashion etailer, Myntra recently created a size chart to reduce returns on its platform. It is now planning to add more services to its portfolio, to improve its...
Flipkart sends out Holi cards; Snapdeal gets new creative agency
Getting into the festive spirit, Flipkart has been presenting Holi greeting cards to customers who shopped on either Flipkart and Myntra over the last few days. Its logistics arm,...
BigBasket raises $150 million to grow specialty store operations
This year we have witnessed Hyperlocal delivery start-ups such as Grofers and Peppertap, reduce the number of cities they operate in to reduce bring down costs and focus on...
Snapdeal, Paytm & Amazon’s latest offerings attract common man
News has not yet died down about Alibaba’s big arrival into India. A possible collaboration with Tata has caught many by surprise. Following this development closely will be the...
Ecommerce marketplaces prepared for Holi, Easter long weekend
IOS recently conducted research on Holidays, Events and Occasions that impact ecommerce sellers in India. It highlighted the increasing importance of Indian festivals to ecommerce. This weekend ecommerce marketplaces...
Kraftly’s ‘flea commerce’ marketplace appeals to home sellers
Online to offline marketplace, Kraftly which was launched last September, is finding favour among new sellers, as it does not need any documentation to sign up. Sellers can also create...
Government mulling ecommerce transactions for CPI calculations
It is reported that the government plans to study ecommerce transactions on marketplaces, to include in its Consumer Price Index (CPI). This signifies the growing influence of ecommerce on...
Flipkart takes action against 500 ‘sub-standard sellers’; Binny’s email spoofed
Online Marketplace, Flipkart has put the record straight by stating that it is currently not in talks with anyone to raise funds. This comes after the recent news that...
Snapdeal ties up with TVS Motors; Omni-channel strategy for Michelin Tyres
Last month, Flipkart boldly announced that it plans to capture 2% of India’s 2 wheeler market, after tying up with TVS and Bajaj. It also mentioned it would be...
Flipkart denies Amazon sale talks; Alibaba to up stake in Paytm?
In a week where Infibeam is becoming the first Indian ecommerce company to launch an IPO, we are keeping a close track of the other potential deals among the...