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Facebook ads can unlock additional sales, but only if used correctly

The modes of promoting are many. You have the option to advertise on online marketplaces and even social media. Out of all the social mediums available, Facebook is the...

Getting a foothold in online fashion jewellery market with her facebook store, Shalini shares

Mumbai-based Shalini Girish credits the idea of her online store, La Elegante, to her cousin Sharanya for planting it in her head. She had been sourcing accessories already for friends...

Hopscotch, baby products etailer raises $11M funding; investors include Facebook co-founder

Baby products are a booming product category in Indian ecommerce. And word on the block is that baby products etailer Hopscotch has raised $11 million in funds from a...

[Infographic] How to Address Unhappy Customers on Facebook and Twitter

‘Customer is the King’ or so it’s said. Retail has always been about customer is always right. Online retail hasn’t changed that, rather it has reinforced this and sellers complain...

[Infographic] 10 ways to increase traffic and sales with Facebook

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Facebook Store by Shopify

Shopify, a complete ecommerce solution for online sellers, has announced the launch of its Facebook Store. With this, online sellers can add one more platform to showcase and put...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of ecommerce developments/happenings around...

Amazon unveils first Fashion Studio in India, fashion included its top-3 categories

Amazon Fashion is trying to catch up with Myntra, fashion arm of rival Flipkart. In just 6 months it achieved 90% growth. The US-based online marketplace is giving this...