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Shopclues targets growth with 50-80% discounts; Gives into private fashion brands for profits

Online marketplace Shopclues might be looking for a merger or IPO, but before that happens the etailer is looking boost its customer base through discounts. Its Maha Bharat Diwali...

Constant discounts, festive sales spur digital transaction rise; could this end COD?

The ‘cash on delivery’ payment option powered Indian ecommerce in the start. Now, ecommerce retailers and sellers see it as an obstacle that is slowing down ecommerce growth in...

What speaks louder in ecommerce – Discounts or Brands? Myntra says the latter

Myntra announced last month it will be cutting back on discounts and focusing on fashion instead. It let go of lavish discount offers during its Big Fashion Gig (BFG),...

Ecommerce is booming but are false discounts giving it a bad reputation?

Albeit the growth projections are low, Indian ecommerce is still booming. A representative of the Fossil Group, (a franchisee of premier labels like Armani, Michael Kros, Kate Spade, etc.)...

[Infographic] 3x increase in sales this festive sales season; Discounts or connectivity the driving factor?

Online retail 2016 wasn’t painting a rosy picture till the recently concluded festive sales season. In the absence of discounts, customers seemed to be shopping less online and many...