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Personalisation – Flipkart’s mantra for Big Billion Days?

Over the years, Flipkart’s Big Billion Days sale event has become bigger (and more successful as per the ecommerce player) each year. Starting tomorrow, until 24th September, online shoppers...

Myntra aims for 5x sales growth during Big Billion Days

Fashion etailer, Myntra managed profitability for its private label business not so long ago. During its EORS sale in June 2017, it recorded 56% sales growth. The ecommerce company...

Oops, Flipkart’s Big Billion Days has a rough start!

  Flipkart has to have nerves of steel this year. Although Snapdeal’s and Amazon’s sales would be under everyone’s scanner too, Flipkart is bound to be scrutinized the most....

Flipkart to assist sellers for Big Billion Days with Flipkart Seller Campus, Flipkart Helping Hands

In the build up to ‘Big Billion Days’, which is being promoted as India’s biggest sale, ecommerce leader Flipkart has launched ‘Flipkart Seller Campus’ and ‘Flipkart Helping Hands’ to...

Amazon spends big on marketing & logistics for a successful festive season & secure ecommerce future

Amazon is willing to do whatever it takes to capture the hearts consumers in India. The US-based firm is willing spend more than $2 billion dollars in addition to...