No matter what the sales channels are, building a brand can get you that extra pull of customers to generate more sales. Through brand building, you familiarize your customers with expectations, memories and relationships with your brand. This affects their decision to choose your product over another, thus blocking out competitors – loyal customers are less prone to switch to new brands.
Apart from the usual benefits of selling on an online marketplace like easy setup, ready customer base and customer trust, brand building through marketplaces could also be easier, compared to other platforms, for those who don’t want to or can’t invest big amounts on their own.
How to build your brand on a marketplace?
Never compromise on product quality
Whether you choose niche products or ones that have ready demand, ensure quality is maintained and is consistent. Customers tend to favour familiar brands with positive experiences when they have to make a choice.
Leverage on trust
Marketplaces have been around for a long time now and they have gained customer trust over time with consistent marketing, service and investments. Instead of trying to invest all these from your end, you can bank on the trust they have gained to build your brand image.
Aim for 5 stars and nothing less
Seller rating and product reviews can make or break your brand. Customers like to pick products that are vouched for by other customers. So more the positive reviews you have, higher is your seller rating and higher is your chance to attract new customers. Ensure your back-end service is also topnotch for maximum customer satisfaction. For instance, you can use a centralized inventory and order management software for timely and efficient dispatch of orders.
Get your keywords right
Adding the right keywords to product titles and descriptions translate into better visibility for your listings in search results. Spend time in finding out the right keywords and check on different combinations if needed, before your freeze on the apt one.
Utilise marketplace promotional tools
If marketplace allows you to advertise on the platform, it is a safer bet than advertising elsewhere. You are advertising directly to your target audience – marketplace customers. At Browntape, you can get assistance for setting up the right promotions for your products because timing and content is essential to strike the right chord with customers.
Convert customers into brand ambassadors
There is no bigger customer pull than other customers vouching for you. If your products and services are on par or above customer expectations, they will automatically spread the word about your brand name and quality. Coupled with positive ratings and reviews, your chances of getting favoured by new customers are multiplied.
Would customers trust a marketplace more?
Even if you have an online store, having your brand’s presence on a marketplace will secure their trust in you, because of the trust they have placed in these platforms. When comparing unknown brands, they would lean more towards the ones that have a marketplace presence than the ones that don’t.