Like the physical marketplace your position in the world of ecommerce also depends on customer engagement. You may spend thousands on developing a new site that is fully functional. But, if it lacks the ability to engage people, you lose out on the key ingredient that could woo your potential customers.
When developing your ecommerce website you need to make sure it has the ability to attract. This will encourage people to keep browsing through your online store and keep coming back for more. A couple of things you can try to boost your attractiveness in ecommerce are:
Blog and Blog and Blog Some More
A common way of getting noticed online is through the acquisition of a top position in search results. Great! So, how do you place better? The answer is through an informative blog. Blogging will also enhance the customer’s experience while browsing through your store. Through your blogs you can deliver facts about your products and tips son how to make the best of them as well. And there you have it, instant traffic and instant engagement all in one go. Blogs are also a perfect way to launch new products and draw in more attention.
New Flash with Newsletters
Newsletters are another way of engaging more customers. Use the means of newsletters to provide your customers with the essential highlights on new products. Include compelling short content to lure people in. Spread the word about your promotional offers and special discounts. It will definitely direct more people towards your e-store.
Live Chat with Eager Customers
Provide our customers the option of Live Chat on your ecommerce website. It is a quick and simple way to interact with your customers. It gives you the chance to answer your customer’s quarries immediately and increases their ability to make quick and definite purchases from you. With ready help available through the Live Chat option more people will want to shop with you and it will also coax them to stay longer.
Social Media Isn’t Just for Friends
Social media comprises of networks that link the world together and a major portion of our country. It is an amazing resource that can help you reach out to multiple demographics. LinkedIn, Twitter, Facebook and the like are resources with huge potential. They can all be used directly to display your promotional messages regarding offers, discounts and new products.
Personalization is the New Way to do E-business
To personalise your ecommerce services you need to know a few details about the customers you are selling to. With information like gender, age and occupation you can customise your promotion strategy and target each category of customers effectively. You can reach out to specific customers, for example working business persons and college students or men and women, with specialised messages and product suggestions. By personalising your services you make your customers feel treasured and that you will go out of your way to satisfy them. It is a perfect way to get attention and hold on to it.
For more on how to engage more customers, get in touch with Browntape. We are India’s leading ecommerce solutions experts, and we are always happy to help!
Browntape helps retailers sell online on multiple marketplaces like eBay, Amazon, Flipkart, Snapdeal, etc. in India. They provide services and software that allow retailers to either outsource their online selling business or manage things on their own using their innovative inventory and order management software. In addition to that, they also help sellers improve their customer experience.
Source: Browntape Blog