According to a questionnaire carried out by instaVanni, 63 % of 179 respondents said that they would not shop online if their were no discounts offered, compared to 37% who would.
Other findings from the sample survey:
How frequently do you visit online shopping platforms?
Once a week (28%)
Once a month (26%)
Never shopped online (28%)
What do you shop for most frequently online?
The 3 main things that entice customers to shop online are:
1. Big discounts (42%)
2. More product variety (33%)
3. Shopping convenience (25%)
Incidentally, when 168 people were asked if they are happy with their online shopping experience, a massive 79% said yes, while only 21% said no, which gives a clear indicator that ecommerce is here to stay.