Snapdeal upgrades website & app with new ‘Phoenix2’ features

Editor | Sep 29, 2020

Ecommerce Marketplace, Snapdeal has recently revamped its website with new features to enhance the customer experience and increase sales. It has also upgraded its app. The app re-work project was specially codenamed ‘Phoenix2’. It is available on Google play for Android app users and in the App store for iOS users.

The features of the new website include:

  • Product selfies
  • Enhanced order-tracking
  • A new ‘my order’ page

“The product has been redesigned to improve the overall information architecture. The ‘product selfie’ allows users to post a picture of themselves with the product. We have had a phenomenal response to it so far as customers get to see actual people using the product,” said Anand Chandrasekaran, chief product officer, Snapdeal.

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Features of Snapdeal app:

  • Redesigned search & listings (optimised for clear pricing & discounting indicators)
  • New category navigation grid
  • Improved aesthetics (typography, colour palette)
  • Visual Search (for fashion category)
  • Cashback offers
  • Integration with FreeCharge wallet

“This is the update on which we will be doing our entire set of annual launches and you will now see a better post-order customer experience that rolls out on this, along with a lot of personalisation, design changes. Large sums of our design thoughts have found expression, but more of that will find their way into the app in the coming weeks,” stated Chandrasekaran.


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