Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track.
We bring to you a curated digest of ecommerce developments/happenings around the world, compiled from various publications across the Internet.
eBay announced a deal to help Chinese businesses export their products overseas, revealing it had signed a strategic partnership agreement with the Tianjin Municipal Government designed to further cement eBay China’s reputation as an industry leader in retail exports. The idea is to continue flooding eBay’s US and European marketplaces with goods from China. In conjunction with the deal, eBay China held a seminar to attract sellers, with more than 400 Chinese participants.
Target Corp. is continuing its same-day grocery delivery push, adding Chicago to its list. The retail chain, No. 16 in the Internet Retailer 2015 Top 500 Guide, is expanding its arrangement with mobile grocery shopping app Instacart to include Chicago, as well as Minneapolis and San Francisco. Instacart began delivering Target orders in mid-September. Shoppers in these three markets can order products from Target through the Instacart app and have them delivered to their home within an hour, two hours or up to seven days in advance.
Guns are the big news coming out of Black Friday. The FBI reports that it ran a record 185,345 background checks—federally mandated for buyers of new guns at licensed gun shops—on Black Friday 2015. That equates to about two background checks per second, and it’s making all the headlines coming out of brick-and-mortar retail’s biggest day of the year. Surely the media attention given this new record is due in part to the same attention given to recent gun crime.
As an online retailer, establishing trust among your audience is a key element in your sales strategy and relationships – in fact, 88% of buyers’ purchasing decisions are influenced by online reviews. If prospects don’t feel they can trust your brand when they’re browsing your website and considering a purchase from your online store, they’re not going to convert into customers. Meanwhile, if customers have a negative sales experience and they can’t trust you to remedy the situation, they’re not going to return to your store or recommend your brand to friends and family.
Opening up your product to a worldwide audience is an exciting time, and an obvious way of growing your customer base and revenue. It can, however, come with costs both in a financial sense and at a practical level. Your company may never be the same again, but that can be a great thing. As ecommerce specialists, we have helped many UK companies navigate the murky world of exporting. These are some of the common areas to consider when you’re thinking about selling your products into foreign markets.