There’s no doubt that social networking site, Facebook is the top social commerce platform. That’s why companies design a huge chunk of their marketing strategies around Facebook.
On the other hand, the networking site identifies that the popularity of online shopping is swelling and want a piece of the action. Over the past few years, the company has made many tweaks to make the networking platform ecommerce friendly. Keeping up with that ambition, Facebook is looking to start two new features, which will enable small sellers to turn their pages into fully functional online stores.
Facebook’s COO Sheryl Sandberg, announced the two new elements – ‘Shopping and Services’ in a press event.
In a statement released by the company, it said, “The new features for pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your page should house the information people are looking for, help you communicate with your customers, and support your unique goals.”
It further added, “Facebook will continue to add more sections for pages and call-to-action options in the future as it ramps up its features for businesses. The updates are meant to make companies’ Facebook presence more customized based on the type of business they are in.”
Facebook India’s user base is 125 million, making it the second largest market globally. Even before Facebook for Business was officially introduced, people were already using it for their business. Gradually things like classified ads, promotional targeted campaigns, and other tabs got added, which has helped many businesses to run successfully just through Facebook.
While the social networking site is dabbling into ecommerce, online marketplaces are getting more social. Myntra aspires to be the Facebook of fashion ecommerce and Flipkart launched ‘Ping’ to transform online shopping and make it more social experience.
Bottom line is social media and ecommerce are the two most profitable industries at present.