[IOS Exclusive] Ecommerce paves way for creation of online-only brands

Pooja Vishant | Sep 10, 2020

Manish Maheshwari, Head & VP – Seller Eco System, Flipkart shares

Manish Maheshwari, VP & Head of Seller Ecosystem
– Flipkart

The ecommerce segment in India has grown tremendously in the recent years. Creating a whole new ecosystem for businesses across categories, India’s retail scenario has undergone major changes paving new directions for entrepreneurs to venture into.

Be it a young entrepreneur, 2nd generation business owner or small boutique owners, selling online has become their key priority. Today, ecommerce marketplaces are viewed as an additional and a more viable option for them to grow and expand their businesses. In fact, a lot of our sellers are fine tuning their products according to the requirements of the customers online. Seller support facilities like – SME training programme, growth capital initiative, industry/trend updates, packaging/cataloguing etc has given rise to a host of sellers/brands which are online-only.

Designed and developed to cater to specific customer needs, a growing percentage of sellers are looking at creating and expanding their brand lines. For instance – If a footwear seller is interested in diversifying his online product line into apparels and accessories, Flipkart guides the seller to create his new brand line. We see more and more sellers trying out their hand in creating their very own online-only brands in the new future. So far, several sellers on Flipkart have successfully introduced new ranges of products – especially under fashion and lifestyle category.

How Flipkart helps sellers develop new brands

  • Share industry trends and intelligence with sellers to update them about new trends and products which are in demand
  • Assist sellers to plan and develop online exclusive range of products
  • Offer branding, packaging and cataloguing support to sellers
  • Dedicated teams to guide and support seller to create new brand

Ushering a new era of retail in India, Flipkart’s aim is to assist sellers to create and introduce products which will cater to every customer’s need. It will also provide sellers a fabulous opportunity to expand their brand line; there by bringing in a new dimension to their businesses.

Disclaimer: The views and opinions expressed in this article are solely of the author/company.


About Author

Pooja Vishant

Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!


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