Top 8 payment gateways for your ecommerce business

Editor | Sep 10, 2020

Thanks for reading our previous article on Top 5 payment gateways in India, published last year. We all know how the ecommerce landscape keeps changing here. Something clicks today may phase out tomorrow, and vice versa. Accordingly the support systems that may or may not work well also change.

In this article, we have listed out the latest 8 payment gateways popular in the Indian ecommerce scene now. Have a look.

CC Avenue

CCAvenue undoubtedly is one of the biggest payment solution providers in India as nearly 85% of Indian e-commerce merchants avail their services. The key features includes 100+ payment options, Multiple Currency Processing, iframe Integration, Real-time payment collection, In-App integration, CCAvenue PhonePay, Immediate Mobile Payment Service (IMPS), Audit & Analytics and large window for on boarders.

PayUBiz India

Owned by Naspers, PayU is a global company with its presence in countries like Hungary, Poland, Russia, South Africa and India among others. With an impressive 12% conversion rate coupled with noteworthy customer service, PayU has roped in biggies like Jabong and Snapdeal. The service provider offers four pricing packages, High Conversion Rates, Risk Management System, Multi Currency Gateway, Mobile optimised payment page, IVR Payment, Store Card Feature and Payment Analytics. PayU India has another product for start-ups – PayUMoney. It comes with no set up fees, no hidden cost, no technical knowledge requirement, 2% TDR, and easy signup.

Citrus Pay

Citrus is one of the top 3 payment gateway companies in India. Started by Satyen Kothari and Jitendra Gupta, their aim was to simplify online payment and make it quick & effective while following all safety protocols. Right from Emirates, Faasos, TinyOwl, LocalBanya, Etihad, Airtel, PVR Cinemas, Healthkart, they all use Citrus Pay. Some of their key features are airtight security, cart integration, and supports all mobile devices.


An arm of Times of Money (Times Group), Direcpay seems to be a safe option. Their security system is PCI-DSS certified and Norton Secure. They also offer easy integration, registration and flexible payment process besides providing EMI options. It takes about 5 days to activate your account after concerned authorities verify the documents.


With the recent support Paytm has been receiving from China’s biggest ecommerce player Alibaba, the online payment company is on a rise. Paytm wallet is RBI approved India’s largest payment wallet. They have wide range of payment options and easy integration. Jabong, ebay, Fabfurnish, Zovi and Uber are some of the merchants that use Paytm.


A payments company based in New Delhi and Banglore, Zaakpay assures paperless fastest merchant approval that can get you up and running in 24 hours! They also offer smooth integration across 22 platforms and multi-currency processing service with 13 currencies.


New-age payment gateway service, Instamojo allows you to collect payments for digital files, event tickets, services, subscriptions, physical goods and more, which is great for professionals and businesses of all size. No setup fee and physical paperwork add to their appeal more. Some salient features are payment analytics, sales & customer dashboard and social pay

Atom Technologies

A Financial Technologies Group Enterprise, Atom technologies cater to all payment processing requirements right from IVR, Internet and Mobile based applications. They are the only IVR based transaction processing platform that enables debit card/direct debit account-to-account transfer.


Now, let’s compare all the 8 players on similar grounds. Below is the chart that has all the important features of each service provider listed down and allows you to judge at a glance.

User Reviews

A seller (name withheld on request) who was unsatisfied with his previous gateway provider PayZippy, shared review about his new payment partner –Instamojo. He said,

“I use Instamojo instead now. Their offering is brilliantly flexible, and they are quick to address issues.”

Ankur Saxena, VP – Product and Growth at Grofers said,

“Currently, we are working with Payu & Zaakpay. We have received great support from both partners. Although, the payment experience via credit card, debit card and net-banking is not as smooth as we would want, adding to the low success rate. This is mostly due to RBI regulations and outdated payment platforms provided by Indian banks – which is acting as a big deterrent to speed of innovation in commerce on mobile. Hence, we are betting big on wallet moving forward.”

Online Entrepreneur, Abhishek Salian is of an opinion that,

“CC Avenue is one of the most popular merchant account providers in India. But their complex documentation, approval process and risk evaluation procedure may prove as unnecessary hassle for start-ups who are just getting started selling online.” He further added, “The easiest is PayUMoney. I have used them in the past. PayU has one of the best support systems out there. Awesome company.”

The ones looking for reliable names, CCAvenue, PayU and DirecPay are worth considering. CitrusPay appears to be one of the best too, bearing in mind that the company scaled up in just few years. For quick approvals and hassle free paperwork, Zaakpay and Instamojo sounds good, although Zaakpay’s merchant support service is quite slow in addressing and resolving issues. Atom Technologies has prompt communication system, at least while setting up the gateway account for sellers. And, it appears Paytm will scale up, thanks to their association with Alibaba’s Jack Ma who is all about supporting small businesses.

Did we miss out anything? We would like you to share your personal experiences about Indian Payment Gateway Service providers. Let us know which one is the best according to you.

About Author



Editor team is specialized in introducing the marketplace content targeting the Indian online sellers. They plan and coordinate to bring the appealing content for the small businesses on how to partner with the e-commerce sites like Amazon and Flipkart and strategies for improving their online business. 

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