Remember how traditional shopping worked? Customers would come to your shop, browse through the options, discuss amongst themselves on the pros and cons of each products, and finally decide on what to buy. Online shopping happens on the same lines, except that everything happens in the online space. Maybe customers browse on their own, but they check with friends and family, and also on other customer reviews, before making the final choice. Customer reviews are very important in any ecommerce website, others customers gauge their choices based on these.
Here are some facts and figures about the online shopping trends in India.
These facts are based on the trends in 2014. How much do you think the scenario has changed now? How important is it to ensure negative reviews don’t come up for your products?