Playing coach: Flipkart offering exam study materials online

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Flipkart gets nerdy

The e-learning sector in India is fast picking up. Earlier, Snapdeal had also launched e-learning services that were to be offered via its portal. Besides this online marketplace, there were several independent online stores that also dabbled with this sector.

However, the news is in about Flipkart wanting to expand its services in this product and service category. According to a report by NDTV, Flipkart will be teaming up with the education pioneer TCYOnline to offer a variety of test preparation tools. Launched on January 19th, educational products and coaching material relevant to over 90 exam categories will be offered by TCYOnline, for 90 days on Flipkart. This will be accessed by eager students all over the country.

Gaurav Gupta, Director – Retail, Flipkart explains the strategy behind this move, “In recent years, the e-learning space in India has seen a huge surge in demand. With this exclusive partnership, we are introducing a range of new age test preparation tools for students and learners in India. Products from TCYonline will add more depth and a new dimension to our rapidly expanding e-learning category.”

Positive prediction

We had earlier shared a business report with you that speaks of the huge potential of the e-learning sector in India. This move by Flipkart proves that the online retail industry in India is fast taking note of the newer and more profitable product categories that are cropping up.

We think that education is one of the most unexplored yet lucrative sectors in ecommerce. We are already positive that the grand predictions of its expected profitability will turn out to be true!

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