For those who are still sceptical about the popularity of ecommerce, this verdict will make your doubts vanish. According to statistics for 2020, ecommerce sites figure in the ‘Top Ten’ most searched keywords for the year.
Here’s a snapshot of the list:
It’s no surprise that Flipkart is second only after the Indian Railways’ IRCTC, which facilitates rail enquiries and ticket bookings. Snapdeal and Amazon figure in this list as well, which makes ecommerce or online shopping the most-searched overarching theme.
This provides an excellent insight for those who want to market their products better. It is important to consider that customers search for the online marketplace name more often, than typing in the product name. Even though the customer purchases different products at different times from the same website, it seems like they type in the online marketplace name instead of the product name.
This clearly indicates a two-way benefit for online sellers: Firstly, this means that a seller need not waste too many resources on popularizing his individual brand, as the online marketplace brand is already popular enough with customers. Secondly, as the consumer looks for the online marketplace first and then navigates around for a specific product, there is a higher chance that he will come across more products that he will be attracted to purchase. Especially for new online sellers, this marketplace model can provide the impetus needed to bring in profits comfortably.
As this fantastic year is slowly drawing to an end, this news goes to show that ecommerce has had yet another year of rapid growth and popularity.