Festivities and shopping go hand-in-hand in India. While earlier it used to be from the bazaars and malls, now most or significant part of it has moved to online shopping. Our recent article on festival shopping covered how consumers want special festival deals and offers, and how online sellers can plan for these festivities.
With Diwali just a month away, are you set for the possible Diwali sales bonanza? Last year, consumers were all set to shop online for Diwali as indicated by the infographic below.
What were the trends last year? Would it be more this year?
Infographic published by indianweb2.