That the ecommerce industry has taken the country by storm is no news. The convenience factor, in addition to internet accessibility through smartphones even on the move, has made it popular with the masses, age no bar.
Do teens also fall into this category? Apparently yes.
Yes, teens also prefer online shopping.
According to a recent survey conducted by Vivekanand Education Society’s Institute of Management Studies and Research (VESIMSR), 57% of students like to shop online and 90% of them would recommend it over traditional shopping due to multiple reasons including the time saving and variety of options factors.
Which marketplace do students prefer?
The survey results indicate that Flipkart is the most preferred online shopping destination for students.
“E-tailing is the flavour of time and is going to decide the future course of shopping. We want our students, who are managers of tomorrow, to take some valuable lessons on ecommerce management and the survey has side-by-side threw up many interesting facts about e-tailing,” said Satish Modh, director of VESIMR.
What do they buy online?
- 40% of the students who participated in the survey bought electronics and apparel online.
- 37% used online services for bill payments and recharge options.
It is interesting that only around 1% of them order food and beverages online. Looks like they still like to meet up in person to catch up on snacking and hanging out, although finding them in physical stores for electronics and clothes shopping will probably not be a common sight anymore.
The VESIMSR survey was done with 955 students from the professional colleges under Vivekanand Education Society (VES), which comprises of 25 institutions and 18,000 students.