We know smartphone penetration is on the rise. We know mobile shopping is becoming more popular with customers. We know major marketplaces like Flipkart and Snapdeal already have their mobile shopping apps with claims of 20-40% orders from them. We know everyone is talking about mobile commerce and its spiraling popularity.
While everyone is awaiting a majority shift in desktop usage to mobile traffic, Paytm decided to take the leap and throw its doors open to connect sellers and buyers. In February this year, Paytm’s mobile shopping marketplace was launched to tap into the fast-growing 230+ million smartphone users in India.
So why not take the leap into mobile commerce with Paytm?
Check out these 7 reasons, sure to make you think of selling on Paytm.
Paytm is the first mobile only marketplace in India. Being first in the game always has benefits in addition to more chances for correcting errors, at least until other players are in the domain. Paytm is already equipped with the technical know-how of being in the mobile domain with its bill payment, mobile recharge options etc. Armed with the knowledge, it will be easier for them to apply this and fine-tune their selling activities.
Since it’s the first, and only, mobile marketplace, the number of players are much lesser than the other marketplace options you have. So you have to compete against lesser sellers in trying to get your customers’ attention. For example, in Flipkart or Amazon you have to compete with thousands of sellers to get a foothold in customers’ minds. But in Paytm, there are less than 500 sellers right now, which mean your products can get more visibility when customers browse for options.
We noticed that there are 5-10 million Paytm users on Android alone. Keeping that as a minimum, as we have not considered other users on Blackberry, iOS, Windows etc., we are still looking at 5 million users for its various services, with whom they have established trust and credibility. So in customers’ minds, a Paytm mobile marketplace would carry the same trust and credibility, translating into more traffic. With a solid user base in place already, traffic shouldn’t be a concern.
A very common hassle or problem sellers face in marketplaces is that their concerns or problems are not heard or given consideration. Many sellers say eBay is customer centric and worry only about keeping the customers happy, irrespective of losses incurred by sellers. Although many players are trying to change this with seller training programs and better support facilities, the fact still remains that it may not be possible to hear everyone equally when required.
Here again, you will have a benefit at Paytm. As the number of sellers is much lesser now, you have better chances of being heard. As its in the initial growing stage, Paytm would be open to listening to you more as they will also want to concentrate on improving user friendliness, product offerings and operations; hence your practical difficulties or concerns have better chances of being considered.
Most marketplaces have a live chat option now. But here again Paytm has tried to make a difference. The live chat in Paytm is for customers to connect directly with sellers. So when a customer chats while browsing on the app, he would be chatting directly with seller.
Paytm is an established name in the mobile domain. There is a certain amount of credibility and customer friendliness associated with the name. They try to attract and retain customers in a number of ways:
Paytm has always tried to make mobile commerce acceptable and user friendly, in tune with which they have integrated a digital/cash wallet option, Paytm Cash. Users can pre-load these wallets with cash from their credit cards or bank accounts. Shopping becomes much faster for them on Paytm’s mobile marketplace.
At the launch in February, Mr Vijay Shekhar Sharma, Founder & CEO of Paytm said, “We need a very reliable and easy to use payment system for mobile. None of the traditional systems were built for mobile, so we made Paytm Cash. It is a game-changing product made for mobile payments. All your saved cards – credit cards, debit cards and net banking work seamlessly with Paytm Cash Wallet right from your phone. Paytm has more than 1 million saved cards and it will be a breeze to shop using these.”
Paytm has set an audacious goal for themselves, re-iterated every second by the mission statement plastered on all their conference walls and workspaces – “1 Million Orders a Day will happen here first.” Now, whether this will actually happen and Paytm will be the first ecommerce company to process 1 million orders in a day, we can only wait to find out. But all current data and figures indicate that mobile commerce is set to take the Indian shopping scene by storm.
Are you still trying to decide – Join Paytm and be part of a possible revolution, or not join and be left behind?
After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!