There seems to be rising interest in the sector of home decor. There are many websites already who are serving this need, some of them being Urban Ladder, Housefull and so on. However, there is still space for niche home decor and design. Art Feurig is a new e-commerce marketplace, which is looking at transforming how Indians buy their home decor.
One of the key differentiators of the website seems to be that potential customers can visualize how a particular piece of furniture would like in their room, on their virtual platform. This could help customers make decisions easily rather than buying decor without actually knowing how it will fit in. Art Feurig is an unusual name for a website but it simply denotes an art enthusiast, something the company wants to foster in all Indians who want to buy home decor.
The site is currently offering paintings, posters, clocks, candles, table decor, collectibles, lamps, vases etc. The virtual try out feature is currently only available for art paintings. The feature is supposed to be rolled out across all the categories in the near future. Since, this is a marketplace, the site sells products from various artists and takes a cut of their sales. This is a platform for young artists to take their products to the masses easily. The products are curated by the Art Feurig.
The website was launched recently, before Diwali and seems to have gotten good traction owing to the festive occasion. The company says that they have received orders and interests originating from 10 other countries besides India. The Home Decor market is going to be huge soon (it will reach $20 billion in 2015). Customers will discover products from talented craftsmen and artists more easily than ever before. This seems to be a good time for artists, craftsmen, interior designers and decorators to apply their talents to producing art and decor items and selling them online.
Website | Art Feurig