Opinion Archive
Is heavy advertising required to scale up? We asked askmebazaar
When a consumer thinks of buying something online nowadays, what are the first names that could pop into his head? Flipkart? Amazon? Snapdeal? These may be the first names...
5 things to learn from Robin Williams
Today will go down as a dark day in the history of cinema. A day when an absolute genius was lost. A rare combination of a brilliant comedian who...
7 reasons to start selling on Paytm mobile marketplace
We know smartphone penetration is on the rise. We know mobile shopping is becoming more popular with customers. We know major marketplaces like Flipkart and Snapdeal already have their...
eCommerce Marketing: A Good Recipe Requires a Balanced Mix of Ingredients
Everyone knows, how much a balanced mix of right ingredients is essential to prepare a delicious recipe. A slight error in judgment and alteration in only one ingredient’s ratio...
The Future of Retail is Online
That ecommerce is a sunrise sector in India was known to those who keep tabs on the happenings in the sector. Sales were galloping and companies were being valued...
9 common mistakes to avoid when starting your own e-commerce store
Running a Digital Marketing Agency, I see a number of businesses trying to get on the E-Commerce bandwagon, and that number is increasing day by day. With availability of SAAS...
Opinion: Are discounts killing e-commerce?
Gone are the days when we used to wait for a sale during New Year or the ‘End of Season’. Today, we just log on to a website and...
Customer Loyalty: A simple secret revealed
“Have you ever heard the story of Joshie the giraffe?” ask Matthew Dixon, Nick Toman and Rick Delisi at the start of The Effortless Experience, a book that spells out...
Women entrepreneurs – Online marketplaces are the ideal platforms for you!
Disclaimer: This article was authored by Deepa Thomas, e-commerce evangelist, eBay India on ETRetail. An online marketplace encourages merchants of all sizes an opportunity to trade seamlessly and reach out...
What can be your ticket to success in Indian e-retail?
Disclaimer: This was authored by Shruti Chakraborty on Quartz India. RedChiffonSaris.com? It could happen. In India’s growing business of online retail, the latest strategy is to dominate one product or vertical—and...
Scaling with logistics- Dream or nightmare?
There is a lot of talk that goes on about the challenges faced in one of the key factors for e-commerce – Logistics. Although courier companies and logistics players...
Will discounts alone give you success?
NO .. says Robert McGee, Global Fashion Industry Strategy Director-Infor (a US software company specialising in enterprise software ranging from financial systems to resource planning to supply chain to...
Should you follow Amazon’s example and tie up with local stores?
No doubt, Amazon has lead the way for introducing innovative and distinguishing services that have contributed significantly to the growth of the Indian e-commerce industry. One of the latest...
“Future Online Fashion is about sensibility and affordability”
.. and not extreme exclusivity and unsubstantiated pricing, says COO and fashion director of Stylista.com, Anjana Sharma. Stylista.com is an online seller of designer merchandise. The following article is...
“Indian ecommerce will take long to reach maturity,” says eBay India’s MD
eBay India’s MD, Latif Nathani, spoke to a leading newspaper of India about eBay’s presence in India and the challenges faced by it, and other issues related to the...