Marketplace Watch Archive

Snapdeal seeks to stay relevant, reserves Rs.40 cr. for festive promotions

Looks like Snapdeal will be participating in the festive season sales this year. After the merger deal break with Flipkart, the etailer decided to fly solo. Now it is...

Paytm Mall mobile app revamped; features 65mn+ products for $4bn GMV

In an attempt to get ahead of the game, online marketplaces must be reliable. The absence of that leads to heaps of complaints from consumers. Amazon has almost mastered...

Flipkart’s women sellers contributed to 20% sales in FY 2016-17

Indian Online Seller has spoken with multiple men and women about the success of their ecommerce businesses. And, what we’ve learned is, ecommerce is a non-biased platform that treats...

Paytm Mall to inject $35mn into logistics for expedite delivery in two categories

Paytm Mall is stepping up its game. The etail version of Paytm recently invested in onboarding offline sellers for it O2O strategy. Now the etailer is working on its...

Flipkart goes global through eBay; Does its programme differ from Amazon’s?

The acquisition of eBay has proved to be truly beneficial for Flipkart. Part of the etailer’s goals was to use eBay to test cross-border ecommerce through a systematic channel....

Study: Do buyers prefer Amazon more than Flipkart?

Amazon has been in second place for the most part of its ecommerce journey in India. The US-based etailer, however, has been working on various strategies to pick up...

Amazon Fashion clocks 90% growth in just 6 months

After Flipkart captured majority of the online fashion industry, Amazon made it its primary goal to outdo the etailer. The US-based ecommerce company, assembled a fashion A-team to take...