Myntra Archive

Myntra weekend sale- App crashes, customers get annoyed

The big debacle that the Big Billion Day was, one would think the company would tread more carefully when experimenting with something new. But looks like that has not...

Myntra takes the leap of faith, transitions into app-only!

And it’s finally happened. Myntra has shut down its desktop site and transitioned into an app-only model, to leverage on the rising smartphone penetration in the Indian market. A...

Myntra acquires Native5, mobile app development platform

Yes, as reported earlier, Myntra did not shut down its desktop site and become mobile-only on May 1st. But looks like the online fashion etailer is speeding up the...

Myntra’s App Rap – Sneak peak into the future?

So Myntra was supposed to shut down its desktop site by May 1st and be app only. This move was to capitalise on the inflow of traffic from its mobile...

It’s official: Myntra to be app-only from May 1!

As the year 2014 was coming to an end, we heard about Myntra’s resolution to be mobile-only in 2015. Two weeks back, the ecommerce industry was abuzz with the...

Myntra confident of achieving profitability first; says the merger with Flipkart helped

Myntra was the first to declare intentions to achieve profitability by the end of this year or beginning of 2016. Looks like it’s also determined to be the first...

Flipkart-Myntra deal – Finally ?! Maybe.

The much-talked about Flipkart-Myntra deal for months now seems to have reached the final stages. However, it is yet to be decided whether it will be an acquisition or...

Private Labels boost sales of online retailers like Myntra, Jabong & FabFurnish by 40%

Private label products are a powerful source of competitive strength for online retailers. Many times head-on with national brands, etailers can make their own-store brands more appealing to customers...

Online players need Offline help too! The rise of offline ads for ecommerce

Most online selling sites sprouted from home offices and garages on very limited and tight budgets. They relied on customer reviews and the traditional word-of-mouth marketing to grow and...

Harvard Apparel line, Exclusive launch from Myntra in August 2014

Myntra will sell exclusive Harvard apparel in India from August 2014 in tie-up with Harvard University. Introducing a strong knit line like sweatshirts, tees, polo’s and track suits, Myntra...

Myntra to launch own Marketplace this year

Myntra has announced its own soon-to-be-launched marketplace within the next few months, thus converting into the hybrid marketplace model. It will provide a platform for merchants and sellers to...