Myntra Archive

Amazon ‘India’s Buzziest Brand’; Flipkart ‘Online Media champ’

It’s always nice to receive reward and recognition from peers and the public. A seal of approval of a job well done. In the world of ecommerce, ratings and...

Ecommerce marketplaces dished out 80% discounts during Republic Day sale

The Indian Republic Day sales have been alive and kicking for the past six days, leading up to Tuesday the 26th of January. With Republic Day being a public holiday...

Will Flipkart lead Amazon, Snapdeal in mcommerce traffic after Republic Day sales?

As the Republic Day sales have just kicked off we are certain to see a remarkable spike in sales and traffic for the major online marketplaces. Flipkart’s sale is...

Myntra’s ‘End of Reason Sale’ closed in on RS. 100 crore mark

Online Fashion giant, Myntra which became app-only last year is said to be currently achieving an annual Gross merchandise value (GMV) of $500 million and by next June hopes...

Myntra pilots omni-channel strategy; announces ‘End Of Reason Sale’

Very recently fashion etailer, Myntra expressed plans to ramp up its in-house apparel brands in order to compete with offline retailers. It also revealed ideas to open up experience...

Fashion etailer Myntra stays with app-only strategy after all

Just this week, we were debating if popular fashion etailer Myntra had done a re-think regarding its app-only strategy, after it was discovered that some features had become live...

Myntra’s mobile site live again; bitter truth learnt the hard way?

Fashion etailer, Myntra took the leap of faith to go app-only on the 15th of May this year. Shortly after we heard that the app crashed during its first...