Myntra Archive

Myntra pilots omni-channel strategy; announces ‘End Of Reason Sale’

Very recently fashion etailer, Myntra expressed plans to ramp up its in-house apparel brands in order to compete with offline retailers. It also revealed ideas to open up experience...

Fashion etailer Myntra stays with app-only strategy after all

Just this week, we were debating if popular fashion etailer Myntra had done a re-think regarding its app-only strategy, after it was discovered that some features had become live...

Myntra’s mobile site live again; bitter truth learnt the hard way?

Fashion etailer, Myntra took the leap of faith to go app-only on the 15th of May this year. Shortly after we heard that the app crashed during its first...

Will Myntra revive its desktop site?

After a lot of speculation and false dates, Myntra finally made the transition to app-only on May 15th. A 10% dip in sales were reported in just a week,...