Myntra Archive
Myntra senior leaders and exclusive partners moving to greener pastures?
Leading fashion portal Myntra faces the exit of two of its senior employees. Prasad Kompalli and Abhishek Verma are the ones looking at leaving the company for other opportunities....
Online Fashion: Snapdeal shuts Exclusively.com; Myntra grabs Sachin Tendulkar’s menswear brand
Snapdeal is introspecting on its previous investments as experts predict that the marketplace is close to fading out. Fund crunch and intense competitive rivalry has forced the etailer to...
Myntra distances itself from Vector ecommerce; fashion brands worried about being arm-twisted
After Flipkart and Amazon, fashion etailer Myntra is also distancing itself from its own seller. According to reports, the Flipkart-owned firm has roped in a new seller entity Tech...
Myntra to delist 200 non-performing brands; Move towards profitability?
Bad news for non-performing brands in Myntra – the company will be removing them to make way for the bigger fish. Rumour has it that the ecommerce company is...
Flipkart’s Myntra snatches Jabong from Snapdeal for good!
Snapdeal acquiring Jabong seemed like such a sure shot deal. But alas, the etailer haslost out yet again to its ecommerce rival Flipkart! Flipkart’s online fashion conquest, Myntra, is...
Myntra to realize profitability dream with omni-channel & private brands
Fashion etailer Myntra is getting back on profitability wagon with eyes set on omni-channel strategy and private labels. The Flipkart-owned firm is planning to open its first offline store...
For-sale Jabong performs better than online fashion leader Myntra in FY15
Yes, you read it right – in the FY 2014-2015, Jabong’s financial report was better than rival Myntra! Based on the regulatory filings for the year ended March 2015,...
Myntra gears up for ‘End of Reason’ sale; bags exclusive partnership with Swarovski
Fashion etailer Myntra has high hopes for upcoming End of Reason sale. The company is expecting 20x sales jump during the fashion sale scheduled for 2nd and 3rd of...
Myntra on Wooing Spree; Pilots Try-On-Delivery Service
Online fashion retailer Myntra switched to app-only mode in May 2015 against buyers’ wishes. They buried their head in sand and were in deep denial about what consumers think...
Myntra.com is back, with a new improved desktop website
Looks like Myntra re-launched its desktop website sooner than expected. The online fashion etailer launched their desktop site on 28 May 2016 and informed consumers about the same via...
Myntra partners with Tanishq to sell fine jewellery online
Online fashion platform Myntra is eyeing Rs 500 crore revenue over the next three years from the jewellery vertical on its platform. As part of its expansion plans, it...
Myntra app spams its users! A marketing gimmick or a hack attack?
This Thursday, the Myntra app faced a monumental technical glitch. The fashion etailer’s mobile app spammed users with multiple notifications regarding the dispatch and delivery of products they had...
Myntra’s epic U-turn, Desktop Site to be relaunched
With the news about Myntra re-launching its desktop site on June 1 spreading like wildfire, we are reminded of the popular phrase ‘Never Say Never’. “We found that while...
Myntra plans to diversify; faster approach to profitability?
Fashion etailer Myntra will soon add more verticals to its repertoire. The Flipkart-owned app-based company is looking at adding precious jewellery, furniture, and personal care products to its...
Myntra to open 10 offline stores after new acquisition?
In May 2014, we first heard of Myntra’s intention to venture offline with its Roadster brand. After the success of its recent ‘End of Reason Sale’, Myntra yet again...