Myntra Archive
Demonetisation: Myntra not mulling big discounts to boost sales
Ecommerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the recent demonetisation move hit online retail, its CEO Anant Narayanan...
Bluestone partners with Myntra to expand its online retail footprint
Industry experts say it will take time before etailers of the online jewellery segment are served a bigger slice of revenue like online retail giants Flipkart and Amazon. Out...
Myntra is going offline in Bangalore with its first tech-enabled physical store
Online fashion’s top player, Myntra is all set to take its business offline. The etailer has already tried and tested the app-only approach and now it is ready to...
Myntra confirms plans to push private brands in offline stores by year end
About a year ago, Myntra leveraged private brands to combat offline retail. Now, the online fashion retailer wants to push those same private brands offline? A top level executive...
Will Flipkart’s Big Billion Days bring in millions for Myntra?
It is not just Flipkart that is gearing up for the Big Billion Days (BBD) 2016 sale, which will be hosted from 2nd to 6th October. Myntra that was...
Myntra-Jabong combining revenues for faster growth within short time frame
The race for dominance is a never ending battle in online retail. Acquisition and expansions are essential to stay ahead. Myntra recently stole Jabong from Snapdeal and gave Flipkart...
Myntra senior leaders and exclusive partners moving to greener pastures?
Leading fashion portal Myntra faces the exit of two of its senior employees. Prasad Kompalli and Abhishek Verma are the ones looking at leaving the company for other opportunities....
Online Fashion: Snapdeal shuts Exclusively.com; Myntra grabs Sachin Tendulkar’s menswear brand
Snapdeal is introspecting on its previous investments as experts predict that the marketplace is close to fading out. Fund crunch and intense competitive rivalry has forced the etailer to...
Myntra distances itself from Vector ecommerce; fashion brands worried about being arm-twisted
After Flipkart and Amazon, fashion etailer Myntra is also distancing itself from its own seller. According to reports, the Flipkart-owned firm has roped in a new seller entity Tech...
Myntra to delist 200 non-performing brands; Move towards profitability?
Bad news for non-performing brands in Myntra – the company will be removing them to make way for the bigger fish. Rumour has it that the ecommerce company is...
Flipkart’s Myntra snatches Jabong from Snapdeal for good!
Snapdeal acquiring Jabong seemed like such a sure shot deal. But alas, the etailer haslost out yet again to its ecommerce rival Flipkart! Flipkart’s online fashion conquest, Myntra, is...
Myntra to realize profitability dream with omni-channel & private brands
Fashion etailer Myntra is getting back on profitability wagon with eyes set on omni-channel strategy and private labels. The Flipkart-owned firm is planning to open its first offline store...
For-sale Jabong performs better than online fashion leader Myntra in FY15
Yes, you read it right – in the FY 2014-2015, Jabong’s financial report was better than rival Myntra! Based on the regulatory filings for the year ended March 2015,...
Myntra gears up for ‘End of Reason’ sale; bags exclusive partnership with Swarovski
Fashion etailer Myntra has high hopes for upcoming End of Reason sale. The company is expecting 20x sales jump during the fashion sale scheduled for 2nd and 3rd of...
Myntra on Wooing Spree; Pilots Try-On-Delivery Service
Online fashion retailer Myntra switched to app-only mode in May 2015 against buyers’ wishes. They buried their head in sand and were in deep denial about what consumers think...