Myntra Archive

Myntra.com is back, with a new improved desktop website

Looks like Myntra re-launched its desktop website sooner than expected. The online fashion etailer launched their desktop site on 28 May 2016 and informed consumers about the same via...

Myntra app spams its users! A marketing gimmick or a hack attack?

This Thursday, the Myntra app faced a monumental technical glitch. The fashion etailer’s mobile app spammed users with multiple notifications regarding the dispatch and delivery of products they had...

Myntra to open 10 offline stores after new acquisition?

In May 2014, we first heard of Myntra’s intention to venture offline with its Roadster brand. After the success of its recent ‘End of Reason Sale’, Myntra yet again...

Myntra to increase supply chain efficiency; slash discounts

Online fashion etailer, Myntra recently created a size chart to reduce returns on its platform. It is now planning to add more services to its portfolio, to improve its...

Myntra’s standardised apparel size chart to reduce returns by 30%

Aided with the latest funds from Flipkart, Indian fashion etail leader, Myntra aims to roll out a standardised size chart for its apparel by April this year. It is...

Amazon ‘India’s Buzziest Brand’; Flipkart ‘Online Media champ’

It’s always nice to receive reward and recognition from peers and the public. A seal of approval of a job well done. In the world of ecommerce, ratings and...