Myntra Archive

Myntra to increase supply chain efficiency; slash discounts

Online fashion etailer, Myntra recently created a size chart to reduce returns on its platform. It is now planning to add more services to its portfolio, to improve its...

Myntra’s standardised apparel size chart to reduce returns by 30%

Aided with the latest funds from Flipkart, Indian fashion etail leader, Myntra aims to roll out a standardised size chart for its apparel by April this year. It is...

Amazon ‘India’s Buzziest Brand’; Flipkart ‘Online Media champ’

It’s always nice to receive reward and recognition from peers and the public. A seal of approval of a job well done. In the world of ecommerce, ratings and...

Ecommerce marketplaces dished out 80% discounts during Republic Day sale

The Indian Republic Day sales have been alive and kicking for the past six days, leading up to Tuesday the 26th of January. With Republic Day being a public holiday...

Will Flipkart lead Amazon, Snapdeal in mcommerce traffic after Republic Day sales?

As the Republic Day sales have just kicked off we are certain to see a remarkable spike in sales and traffic for the major online marketplaces. Flipkart’s sale is...

Myntra’s ‘End of Reason Sale’ closed in on RS. 100 crore mark

Online Fashion giant, Myntra which became app-only last year is said to be currently achieving an annual Gross merchandise value (GMV) of $500 million and by next June hopes...

Myntra pilots omni-channel strategy; announces ‘End Of Reason Sale’

Very recently fashion etailer, Myntra expressed plans to ramp up its in-house apparel brands in order to compete with offline retailers. It also revealed ideas to open up experience...

Fashion etailer Myntra stays with app-only strategy after all

Just this week, we were debating if popular fashion etailer Myntra had done a re-think regarding its app-only strategy, after it was discovered that some features had become live...