Myntra Archive

What speaks louder in ecommerce – Discounts or Brands? Myntra says the latter

Myntra announced last month it will be cutting back on discounts and focusing on fashion instead. It let go of lavish discount offers during its Big Fashion Gig (BFG),...

Myntra to quit discount model & offer products at full price?

Fashion is all about trends and online fashion retailer, Myntra is on to a one that will make your head spin. The ecommerce company is no stranger when it...

Myntra to support 10 small brands financially & technically through revival of its Fashion Incubator Programme

Some say online fashion is at its saturation point, while other believe it will soon be the next big category in ecommerce. By 2020 the online fashion industry is...

Myntra to shut down 2 offices & move in with Jabong for convenience; Meanwhile EORS pick up as predicted

Myntra is presently in the midst of its End of Reason Sale. The etailer has joined forces with its online fashion acquisition Jabong to boost sales and traffic. But...

Myntra renegotiates contracts signed by Jabong and foreign brand; Is there an agenda here?

Ever since Myntra acquired Jabong in July, the online fashion portal has been making plans to boosts its acquisition’s financial health. Myntra decided to combine its revenue with Jabong’s...