Myntra Archive

Myntra aims for 5x sales growth during Big Billion Days

Fashion etailer, Myntra managed profitability for its private label business not so long ago. During its EORS sale in June 2017, it recorded 56% sales growth. The ecommerce company...

Myntra partners with new seller to meet Govt. norms & keep selling private labels

When 100% FDI became a reality in Indian ecommerce, online retailers were forced to maintain a 25% sales cap per seller. In an attempt to comply with the government...

Personal care & Beauty private labels better for Myntra’s profitability?

The main focus on Myntra has always been apparel. Like its parent company Myntra is rooting for private labels to boost its performance, instead of discounts. The etailer has...

Profit strategy: Myntra targets offline expansion & Jabong premium labels

With GST at the forefront of ecommerce, marketplace profit strategies took the backseat for a while. But, online fashion portal, Myntra has given profits centre stage again. It wants...

Myntra EORS vs. Amazon Fashion EOSS: Which will achieve victory?

Just a week ago marketplaces Flipkart and Amazon hosted mega discount sales to clear off stocks ahead of GST roll out. If you thought that was the end of...

Myntra receives a 25% budget boost from Flipkart & focuses on top seller

The profitability deadline for mega online fashion etailer, Myntra, is set for March 2018. To achieve its targets, the ecommerce platform has invested in an automated fashion line, a...

Myntra acquihires InLogg to wipe out logistical inefficiencies

Myntra has new plans is store and this time it includes logistics. The online fashion etailer is trying to increase its reach. It is working to develop its offline...