Myntra Archive

Myntra receives a 25% budget boost from Flipkart & focuses on top seller

The profitability deadline for mega online fashion etailer, Myntra, is set for March 2018. To achieve its targets, the ecommerce platform has invested in an automated fashion line, a...

Myntra acquihires InLogg to wipe out logistical inefficiencies

Myntra has new plans is store and this time it includes logistics. The online fashion etailer is trying to increase its reach. It is working to develop its offline...

What speaks louder in ecommerce – Discounts or Brands? Myntra says the latter

Myntra announced last month it will be cutting back on discounts and focusing on fashion instead. It let go of lavish discount offers during its Big Fashion Gig (BFG),...

Myntra to quit discount model & offer products at full price?

Fashion is all about trends and online fashion retailer, Myntra is on to a one that will make your head spin. The ecommerce company is no stranger when it...

Myntra to support 10 small brands financially & technically through revival of its Fashion Incubator Programme

Some say online fashion is at its saturation point, while other believe it will soon be the next big category in ecommerce. By 2020 the online fashion industry is...

Myntra to shut down 2 offices & move in with Jabong for convenience; Meanwhile EORS pick up as predicted

Myntra is presently in the midst of its End of Reason Sale. The etailer has joined forces with its online fashion acquisition Jabong to boost sales and traffic. But...