Myntra Archive

Myntra to support 10 small brands financially & technically through revival of its Fashion Incubator Programme

Some say online fashion is at its saturation point, while other believe it will soon be the next big category in ecommerce. By 2020 the online fashion industry is...

Myntra to shut down 2 offices & move in with Jabong for convenience; Meanwhile EORS pick up as predicted

Myntra is presently in the midst of its End of Reason Sale. The etailer has joined forces with its online fashion acquisition Jabong to boost sales and traffic. But...

Myntra renegotiates contracts signed by Jabong and foreign brand; Is there an agenda here?

Ever since Myntra acquired Jabong in July, the online fashion portal has been making plans to boosts its acquisition’s financial health. Myntra decided to combine its revenue with Jabong’s...

Bluestone partners with Myntra to expand its online retail footprint

Industry experts say it will take time before etailers of the online jewellery segment are served a bigger slice of revenue like online retail giants Flipkart and Amazon. Out...

Myntra is going offline in Bangalore with its first tech-enabled physical store

Online fashion’s top player, Myntra is all set to take its business offline. The etailer has already tried and tested the app-only approach and now it is ready to...

Myntra confirms plans to push private brands in offline stores by year end

About a year ago, Myntra leveraged private brands to combat offline retail. Now, the online fashion retailer wants to push those same private brands offline? A top level executive...

Myntra-Jabong combining revenues for faster growth within short time frame

The race for dominance is a never ending battle in online retail. Acquisition and expansions are essential to stay ahead. Myntra recently stole Jabong from Snapdeal and gave Flipkart...