Jabong Archive

Flipkart announces Big Billion Day 2: Who’s looking forward to it?

When it comes to bouncing back, there is a lot that one can learn from India’s homegrown etailer Flipkart. The Big Billion Day last year was announced and marketed...

Jabong integrates with Global Fashion Group

Finally, it’s done. Gurgaon-based fashion and lifestyle etailer, Jabong has been integrated into the Global Fashion Group (GFG), which is formed with five Kinnevik and Rocket-Internet backed online fashion...

Amazon-Jabong deal fizzles out; rumoured $1.2 Billion deal called off

In October last year, we heard about Amazon’s plans to acquire Rocket internet-backed etailer Jabong, which left us wondering if it were a well thought out move to counter...

The Verdict on Jabong’s Supersale Weekend!

So here’s the verdict on the Jabong Supersale Weekend. Was it really meant to be a ‘Supersale’ or merely a marketing gimmick? Problem One When we decided to poke...

Private Labels boost sales of online retailers like Myntra, Jabong & FabFurnish by 40%

Private label products are a powerful source of competitive strength for online retailers. Many times head-on with national brands, etailers can make their own-store brands more appealing to customers...

Online players need Offline help too! The rise of offline ads for ecommerce

Most online selling sites sprouted from home offices and garages on very limited and tight budgets. They relied on customer reviews and the traditional word-of-mouth marketing to grow and...

Google+ Shoppable Hangout, an interesting option to connect with customers, Asia’s first hosted by Jabong

Jabong launched UK’s high street fashion brand, Dorothy Perkins at the Lakme India Fashion Week held in Bombay in February this year. The launch also witnessed the introduction of...

Target small cities for growth, Jabong’s latest strategy

Gone are the days when internet was a luxury that was available only in the metros. Today, not only has internet become a necessity, it has also become available...