Amazon India Archive

Study: Do buyers prefer Amazon more than Flipkart?

Amazon has been in second place for the most part of its ecommerce journey in India. The US-based etailer, however, has been working on various strategies to pick up...

Amazon Fashion clocks 90% growth in just 6 months

After Flipkart captured majority of the online fashion industry, Amazon made it its primary goal to outdo the etailer. The US-based ecommerce company, assembled a fashion A-team to take...

Amazon Great Indian Sale breaks Smartphone sales record; spikes Pay & Prime demand

Amazon recently hosted a four-day long Great Indian Sale in August and it broke an all new record. The etailer is hell bent on proving it is the best...

Amazon Pay launches new option; ready to compete directly with Paytm & PhonePe

 First,Amazon captured the Indian online retail market to an extravagant extent. Then it decided to take its rival’s share of order deliveries and now it plans to take over...

Amazon to inject $63mn into logistic arm; this a sign of festive season preparations?

Annual festive season preparations are underway and Amazon is ensuring it has sufficient funds. Based on documents filed with the Registrar of Companies (RoC), the US-based etailers has authorized...

Amazon to promote online mobile purchases via offline kiosks

The biggest disadvantage of selling online is not being able to touch and examine the products available. Amazon is attempting to do away with this disadvantage by taking different...