Interviews Archive

[Interview] Scaling up online sales by 150% in 4 months, online jewellery brand founder Vivek tells us

The beauty of online retail, especially with the progress it has made, is that anything can be sold in the space as long as you have your packaging sorted....

Multiplying profits selling furniture online, Snapdeal seller Shahbaaz shares insights

24-year-old Shahbaaz Tumbi stepped into the wonderland called ecommerce on the basis of a few days of internet research. While the zest to do more led to him getting...

[Interview] Ecommerce companies vouch for cashback, Cashkaro co-founder Swati tells us why

It wouldn’t be wrong to say the year 2015 was the year of affiliate marketing for ecommerce. The rising popularity of coupons and cashback prevented etailers from curbing deep...

How can ecommerce logistics industry improve? Insights from 15+ years of Ajay’s experience in logistics

Cultivating 15+ years of experience in the logistics sector into his own logistics venture was a natural progression for Ajay Rao. Despite the increasing focus on express and effective...

Focus on brand-building, not selling on marketplaces, advises Humptee Dumptee online store owner

28-year-old Ankit Aggarwal’s ecommerce journey started off like many others. From a 9-to-9 corporate job to a side project selling a few projects led the way to a full-fledged...

[Seller interview] 50% more orders during sale period, health products seller shares ecommerce journey

19-year old Samay Jain ventured into online selling a year back. He understands that one needs to cope up with the latest consumer trends to thrive in any business....

Marketplace owner explains the discounts-online sales relationship

  Fabque is a specially curated marketplace for unique products, brainchild of founders – Nikhil Khattar, Rohit Sethi and Yogesh Kumar. While Nikhil has a film and media background,...

[Seller interview] 10+ years ecommerce experience in cross-border trade, Lalit Khatri shares insights

More than 10 years experience in ecommerce, with a niche audience of NRI customers When Lalit Khatri (Jodhpur based, 35 years old) finished graduation, his father’s wedding wear retail...

[IOS Exclusive] Flipkart interview, here’s what sellers can expect from Big Billion Day

  Big Billion Days (BBD) are just around the corner and it’s but natural that everyone is waiting with baited breath for 13-17 October 2015. This year has been one...

[Seller interview] “We built homeo products category on Flipkart, Snapdeal!” Online seller of health products shares insights

After 18 years of corporate life, 44-year old Vasant Prabhu started wholesaling and distribution of homoeopathic products in South India in 2009. He had already gained a treasury of...

[Seller Interview] Making online jewellery brand Kriaa & scaling up to 50,000+ orders per month – Ritesh’s ecommerce journey

From manufacturing to wholesaling to exporting to retailing, Tip Top Group seems to have explored 360 degree of the imitation jewellery market. How calculated was the move to ecommerce?...

[Seller interview] Achieving Rs 130 crore turnover in just 1 year – Jumbo Distributors

Realising the potential, partners spun off a separate ecommerce division of the business to be headed by Viral and Nihal. What did this mix of youth, armed with vibrant...