Research Archive

How do online marketplace advertisements work? Can you count on them to enhance sales?

Recently, online retail seller Sarada Kajaria asked Indian Online Seller, “Do online marketplace ads really work?” Like many others selling on online marketplaces, the seller often asked herself if...

Marketplace Seller apps – Are they the future or do they have a long way to go?

The one thing you carry around with you like everyone else is a cell phone. According to statistics collected by Coupon Hippo, mobile is the future of India. There...

Are new marketplace policies always countering previous ones? Is impact on sellers ever considered?

Some say change is a form of progress. In ecommerce, the landscape is continuously changing and definitely progressing. Every year, the online retail market breaks old records, be it...

Indian online fashion: has it reached saturation or is it still developing?

In 2015, the number of online shoppers was somewhere at 40 million. By 2020 this number is expected to reach 250 million. The future of Indian ecommerce looks quite...

Has Voonik joined payment delay club? Seller group says yes, Etailer says no!

Delayed payments don’t seem to be unusual on online marketplaces lately. But waiting for payments worth lakhs of rupees, definitely, spells trouble. Askmebazaar sellers have been denied payments for almost a year. The Askme group...