Insights Archive

How do online marketplace advertisements work? Can you count on them to enhance sales?

Recently, online retail seller Sarada Kajaria asked Indian Online Seller, “Do online marketplace ads really work?” Like many others selling on online marketplaces, the seller often asked herself if...

Unknown/Unwritten rules of product packaging on Marketplaces

The moment products are placed in the hands of the logistics provider, everything is out of the seller’s control. One cannot expect the logistics person to be extra careful...

[Infographic] 3x increase in sales this festive sales season; Discounts or connectivity the driving factor?

Online retail 2016 wasn’t painting a rosy picture till the recently concluded festive sales season. In the absence of discounts, customers seemed to be shopping less online and many...

To be or not to be delisted – How can online sellers decide?

In most cases, the end stage of a product is when it stops providing or doesn’t provide any profits.  Once a product starts showing losses sellers stop selling it...