Insights Archive

Is ecommerce a permanent business? Online sellers explain why & why not

It’s the start of another year. It’s that time when resolutions are made and changes are abundant. We look at everything in a new light and the probability of...

The impact of demonetisation on the average Indian online seller

The demonetisation calamity has struck many in the online retail segment. This is an industry that thrives on cash on delivery orders. So, the ban on Rs.500 and Rs.1000 notes...

How do online marketplace advertisements work? Can you count on them to enhance sales?

Recently, online retail seller Sarada Kajaria asked Indian Online Seller, “Do online marketplace ads really work?” Like many others selling on online marketplaces, the seller often asked herself if...