Featured Archive

How do online marketplace advertisements work? Can you count on them to enhance sales?

Recently, online retail seller Sarada Kajaria asked Indian Online Seller, “Do online marketplace ads really work?” Like many others selling on online marketplaces, the seller often asked herself if...

Unknown/Unwritten rules of product packaging on Marketplaces

The moment products are placed in the hands of the logistics provider, everything is out of the seller’s control. One cannot expect the logistics person to be extra careful...

[Infographic] 3x increase in sales this festive sales season; Discounts or connectivity the driving factor?

Online retail 2016 wasn’t painting a rosy picture till the recently concluded festive sales season. In the absence of discounts, customers seemed to be shopping less online and many...

To be or not to be delisted – How can online sellers decide?

In most cases, the end stage of a product is when it stops providing or doesn’t provide any profits.  Once a product starts showing losses sellers stop selling it...

[Seller speak] “Ecommerce fraud starts at Bluedart!” Seller Saleem shares woes of dealing with Bluedart

The need for improvement in logistics in the online retail equation is an ongoing debate in the ecommerce community. No doubt, the sector has come a long way since...

Marketplace Seller apps – Are they the future or do they have a long way to go?

The one thing you carry around with you like everyone else is a cell phone. According to statistics collected by Coupon Hippo, mobile is the future of India. There...

Are new marketplace policies always countering previous ones? Is impact on sellers ever considered?

Some say change is a form of progress. In ecommerce, the landscape is continuously changing and definitely progressing. Every year, the online retail market breaks old records, be it...

Festive sales not all a success like marketplaces claim; Sellers share the real story!

It’s been almost a week since the close of the three major festive sales in ecommerce: Amazon’s – Great Indian Festive Sale (1st Oct – 5th Oct) Flipkart’s –...