5 tips to promote your Online Store via email
It is hard to believe that email was once envisioned as a mere replacement for the practice of writing and sending actual mail, because it has so drastically affected...
Kickstart an online shopping spree with these key influences
With the number of online retailers mounting, and choices galore available to shoppers, it is vital to identify causes that prompt a customer to shop. Online sellers have to...
Mobile apps a huge factor in boosting ecommerce sales & revenue?
That mobile is an important factor in the success of online commerce is known even to novice sellers. Especially in India, mobile commerce or m-commerce is significant, owing to...
How to make your customer your brand ambassador
Advertising was much easier 30 years ago, when the trifecta of TV, radio and newspaper were enough to promote your brand among your customers. But times have changed, and...
Is reverse logistics necessary for smooth returns policy?
Online retail is incomplete without an adequate return policy. Consumers feel they are at a disadvantage because they cannot closely examine online goods before purchase. This makes product returns...
Is a Facebook store better than an online marketplace?
There are a couple of factors that influence where you set up a retail business. Your budget could be one! The kind of goods you sell is another aspect...
Top hacks for error- free ecommerce logistics
Whether it’s the festive season or an ordinary day in your online selling business you have to be prepared with your logistics. Purchases are made when consumers feel like...
Suffering from seller rating misfortune? Here’s how you cure it!
Before making any purchase a consumer wants to know how popular a seller is among other shoppers and how good his wares are. This is the standard buyer mentality....
Essential tools to excel as an Online Seller
The great thing about online retail is that it offers the seller a lot of flexibility in terms of doing their job. At the same time, online retail can...
Developing the art of ecommerce logistics
Probably the most interesting thing about the art of selling is that so much of it happens under the surface. E-commerce platforms regularly rate sellers and encourage the customer...
Social media blunders – Intentional or Unintentional
Got social media for your business? Well of course you do. This is the age of the internet and you are selling online after all! We all know it...
Packaging – More than a pretty outer box!
Packaging, it’s the brown cardboard stuff around precious online goods, right? Wrong! Packaging encompasses more than the outer cardboard covering of products. There are internal components that are just...
Building an emotional connection with online consumers
Consumers are emotional people. No transaction is emotionless, it’s just the emotional intensity that varies. Sales deals can cause emotions to run high and tip the scale in either...
Can sellers trust online marketplaces?
Lately, it seems like everyone wants in on Indian ecommerce. Big corporations like the Aditya Birla Group, business tycoons like Ratan Tata and even international players like Amazon and...
What are customers saying about you?