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Rebecca Menezes

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Flipkart goes global through eBay; Does its programme differ from Amazon’s?

The acquisition of eBay has proved to be truly beneficial for Flipkart. Part of the etailer’s goals was to use eBay to test cross-border ecommerce through a systematic channel....

Study: Do buyers prefer Amazon more than Flipkart?

Amazon has been in second place for the most part of its ecommerce journey in India. The US-based etailer, however, has been working on various strategies to pick up...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of ecommerce developments/happenings around...

Amazon Fashion clocks 90% growth in just 6 months

After Flipkart captured majority of the online fashion industry, Amazon made it its primary goal to outdo the etailer. The US-based ecommerce company, assembled a fashion A-team to take...

Amazon Great Indian Sale breaks Smartphone sales record; spikes Pay & Prime demand

Amazon recently hosted a four-day long Great Indian Sale in August and it broke an all new record. The etailer is hell bent on proving it is the best...

Paytm Mall first festive sale will be held online & offline

The biggest event in India online retail, festive season sales, has everyone in a frenzy. Amazon is already preparing with a new logistics strategy and like Flipkart, it will...

Amazon Pay launches new option; ready to compete directly with Paytm & PhonePe

 First,Amazon captured the Indian online retail market to an extravagant extent. Then it decided to take its rival’s share of order deliveries and now it plans to take over...

Is Flipkart’s $2.5bn funding sufficient to take-down Amazon?

With $2.5 billion worth of funding juice from Softbank Vision Funds, Flipkart is ready to level-up with Amazon India. Its main rival has already taken the lead in sales...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of ecommerce developments/happenings around...

Amazon to inject $63mn into logistic arm; this a sign of festive season preparations?

Annual festive season preparations are underway and Amazon is ensuring it has sufficient funds. Based on documents filed with the Registrar of Companies (RoC), the US-based etailers has authorized...

Amazon to promote online mobile purchases via offline kiosks

The biggest disadvantage of selling online is not being able to touch and examine the products available. Amazon is attempting to do away with this disadvantage by taking different...

Myntra partners with new seller to meet Govt. norms & keep selling private labels

When 100% FDI became a reality in Indian ecommerce, online retailers were forced to maintain a 25% sales cap per seller. In an attempt to comply with the government...