About Author

Pooja Vishant
Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!

Author Posts

[Seller Interview] “Shopclues is a better marketplace for sellers for product returns!” Here’s why Mamata feels so

“Online selling experience has been good and sales have definitely grown in 2 years. But it became possible because I increased the product catalogue.” Looks like Mumbai-based Mamata Sahu...

Mr Voonik, the fashion marketplace’s mobile app to impress male shoppers

Last year marked the beginning of the app-fever in ecommerce. Some like Myntra moved to an app-only strategy, while the competitors shunned the same. However, everyone voiced the same...

Amazon hikes commissions on categories! Makes us wonder why now

Global ecommerce player Amazon has hiked its commissions on certain categories and we can’t help wondering about the timing of the same. Before we get to that, here are...

[Seller Speak] “No COD, 35% returning customers & less than 3% returns!” Online seller Jayanti spills the beans..

Parinita is an exclusive online store for traditional sarees from Bengal and Bangladesh, each with a signature weaving tradition and form of art, some even dating back to pre-Mughal...

Mobile marketplace Shopo has 1 lakh+ sellers onboard; Snapdeal’s zero-commission strategy working?

At a time when competitors were scouting for new features and acquisitions to add to its kitty, Snapdeal quietly relaunched Shopo as a zero commission mobile marketplace. According to...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of...

[Interview] Scaling up online sales by 150% in 4 months, online jewellery brand founder Vivek tells us

The beauty of online retail, especially with the progress it has made, is that anything can be sold in the space as long as you have your packaging sorted....

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of...

Multiplying profits selling furniture online, Snapdeal seller Shahbaaz shares insights

24-year-old Shahbaaz Tumbi stepped into the wonderland called ecommerce on the basis of a few days of internet research. While the zest to do more led to him getting...

[Infographic] Flipkart is NOT people’s favourite online marketplace! Surprised?!

In the landmark year of 2015, ecommerce progressed in leaps and bounds. There were many surprises, some shocking some expected. The ecommerce trinity – Flipkart, Amazon, Snapdeal – continued to...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of...

[Interview] Ecommerce companies vouch for cashback, Cashkaro co-founder Swati tells us why

It wouldn’t be wrong to say the year 2015 was the year of affiliate marketing for ecommerce. The rising popularity of coupons and cashback prevented etailers from curbing deep...

Around the Ecommerce world in 5 mins!

Ecommerce is changing everyday, and sometimes by the minute. So many new ideas and developments everyday, becomes hard to keep track. We bring to you a curated digest of...

How can ecommerce logistics industry improve? Insights from 15+ years of Ajay’s experience in logistics

Cultivating 15+ years of experience in the logistics sector into his own logistics venture was a natural progression for Ajay Rao. Despite the increasing focus on express and effective...