About Author

Pooja Vishant
Pooja Vishant

After dwindling with her family business, into travel and hospitality, for more than 3 years, Pooja Vishant found her true love in writing. Happy-go-lucky and cheerful, she loves pink; so pink is the way to go if you want to get into her good books. The Associate Editor keeps track of even a leaf that has moved in the ecommerce world!

Author Posts

Diwali, the Golden season of Indian ecommerce – What did the past years’ sales reveal?

Diwali festive season, the happiest days in the ecommerce calendar is fast approaching, when online sellers find their cash registers ringing by the minute. Over the years, customers have...

Personalisation – Flipkart’s mantra for Big Billion Days?

Over the years, Flipkart’s Big Billion Days sale event has become bigger (and more successful as per the ecommerce player) each year. Starting tomorrow, until 24th September, online shoppers...

[Seller Interview] “Amazon suspends accounts, redirects to 3rd parties for onboarding again!” seller Neeraj throws light on hidden charges, costs [Part 2]

With the advent of the New Year, surely everyone has new hopes and aspirations particularly with respect to one’s business. With the uncertainties that fell into the lap of...

[Seller Interview] “Amazon agents don’t even attempt delivery to buyers, for which we suffer!” reveals Seller Neeraj [Part 1]

Online retail opened the doors to dream big for many like 26-year-old Neeraj Khanchandani. When the CA final year student from Vadodara decided to venture into ecommerce, he founded...

Ecommerce Success 2016 – Expert Workshop, New Delhi

23rd December 2016. Habitat Center, New Delhi Special Offer for IOS readers: Use the code IOS and get 35% off on your registration price. Agenda to Enhance Your Business ...

[Infographic] 3x increase in sales this festive sales season; Discounts or connectivity the driving factor?

Online retail 2016 wasn’t painting a rosy picture till the recently concluded festive sales season. In the absence of discounts, customers seemed to be shopping less online and many...

PM Modi bans Rs 500, Rs 1000; Will COD in ecommerce get affected?

Trust our PM Modi to make a masterstroke just when the world is reeling with anticipation about the US elections. While the troubles in ecommerce were momentarily forgotten with...

[Seller speak] “Ecommerce fraud starts at Bluedart!” Seller Saleem shares woes of dealing with Bluedart

The need for improvement in logistics in the online retail equation is an ongoing debate in the ecommerce community. No doubt, the sector has come a long way since...

Shopclues modifies the steps for raising tickets, effective Aug 7th

We have to say, Shopclues seems to be making more changes this year compared to the last. Including the acquisition of mobile payments startup Momoe, is the etailer rushing...

Amazon opens fulfillment centre in Haryana, largest in india

Amazon India’s strategic and planned expansion in the Indian ecommerce market by now is all but familiar to us. Right from a slow and steady entry into the market,...

[Seller speak] “Marketplaces have found a way to continue discounts, forgetting seller profits!”

The keywords in Indian online retail 2016 have been new government regulation and end of steep discounts. When the new FDI guidelines were announced, they caused a stir in...

[Seller speak] “Amazon’s return policy has loophole!” Seller throws light

The return policies of online marketplaces have come under much scrutiny off late, causing many a woe for the online sellers on these platforms. In this IOS article, we...

[Seller speak] “Do marketplaces think we get free products from suppliers?”

The marketplace model of business shot into fame and made its mark due to all the online sellers selling on the various platforms. But now that there are unpleasant...

[Seller interview] “The trick is to do calculated selling on marketplaces!” Seller Mayank shares some secrets

28-year-old Mayank Goyal had been selling baby care products since 2006 through his offline store in Agra called Kids World & Co. Two years ago, his cousin injected the...