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Flipkart hits 75mn milestone; redesigns supply chain to attract small brands

Online marketplace, Flipkart has reportedly amassed 75 million registered customers in India. This is the first ecommerce firm to accomplish the figure in a single country, after the USA and...

Snapdeal partners with Pantaloons

Fashion Retailer, Pantaloons which is part of the Aditya Birla Group, has tied up with Snapdeal to sell its products online and take advantage of the online marketplaces’ wide...

Myntra to open 10 offline stores after new acquisition?

In May 2014, we first heard of Myntra’s intention to venture offline with its Roadster brand. After the success of its recent ‘End of Reason Sale’, Myntra yet again...

79% of customers happy with online shopping experience

Despite best efforts from big online marketplaces such as Flipkart, Snapdeal and Amazon to lure their respective customers away from discounts, there seems to be no such luck. According...

Myntra to increase supply chain efficiency; slash discounts

Online fashion etailer, Myntra recently created a size chart to reduce returns on its platform. It is now planning to add more services to its portfolio, to improve its...

Flipkart sends out Holi cards; Snapdeal gets new creative agency

Getting into the festive spirit, Flipkart has been presenting Holi greeting cards to customers who shopped on either Flipkart and Myntra over the last few days. Its logistics arm,...

BigBasket raises $150 million to grow specialty store operations

This year we have witnessed Hyperlocal delivery start-ups such as Grofers and Peppertap, reduce the number of cities they operate in to reduce bring down costs and focus on...

Snapdeal, Paytm & Amazon’s latest offerings attract common man

News has not yet died down about Alibaba’s big arrival into India. A possible collaboration with Tata has caught many by surprise. Following this development closely will be the...

Ecommerce marketplaces prepared for Holi, Easter long weekend

IOS recently conducted research on Holidays, Events and Occasions that impact ecommerce sellers in India. It highlighted the increasing importance of Indian festivals to ecommerce. This weekend ecommerce marketplaces...

Kraftly’s ‘flea commerce’ marketplace appeals to home sellers

Online to offline marketplace, Kraftly which was launched last September, is finding favour among new sellers, as it does not need any documentation to sign up. Sellers can also create...

Government mulling ecommerce transactions for CPI calculations

It is reported that the government plans to study ecommerce transactions on marketplaces, to include in its Consumer Price Index (CPI). This signifies the growing influence of ecommerce on...

Flipkart takes action against 500 ‘sub-standard sellers’; Binny’s email spoofed

Online Marketplace, Flipkart has put the record straight by stating that it is currently not in talks with anyone to raise funds. This comes after the recent news that...

Snapdeal ties up with TVS Motors; Omni-channel strategy for Michelin Tyres

Last month, Flipkart boldly announced that it plans to capture 2% of India’s 2 wheeler market, after tying up with TVS and Bajaj. It also mentioned it would be...

Flipkart denies Amazon sale talks; Alibaba to up stake in Paytm?

In a week where Infibeam is becoming the first Indian ecommerce company to launch an IPO, we are keeping a close track of the other potential deals among the...