Amazon to lunch more FCs through retail chains & manufacturers

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The delivery network expansion plan continues for Amazon. The etailer launched its largest Fulfilment Centre (FC) in Hyderabad only a few days ago. Before that it announced its fifth FC in Haryana. It is also expected to expand its ‘I Have Space’ programme across the country.

New FC expansion idea

To grow storage space further, Amazon India is working on deals with white-goods manufacturers and retail chains to develop FCs TV, refrigerator and OTGs buyers, through its marketplace.

The idea here is to use stores for delivery after goods are ordered on Amazon.This is expected to obtain the US-based etailer supremacy in the appliance category.

The company will upload product descriptions and unboxing videos of different consumer electronics products to limit the lack of touch and feel. The ecommerce platform may also open offline experience zones, for exclusive brands only, Amazon India director (category management – large appliances), Kaveesh Chawla said.

He added, “We are trying to get offline shoppers of consumer electronics to buy online by overcoming all the barriers to become the largest ecommerce seller in these segments. We have set up our own studio to shoot and upload product videos and are also asking the brands to provide videos to demystify technical terms and demonstrate the product online.”

Chawla mentioned further that tie-ups with retail shops or regional retailers to:

  • Reduce delivery time
  • Return rates
  • Transit damages

12 FCs have already been set up and more are likely to come along if regional demand increases.

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