Myntra has new plans is store and this time it includes logistics. The online fashion etailer is trying to increase its reach. It is working to develop its offline approach and increase attraction to its excusive fashion offerings.
When it comes to logistics the ecommerce company already has Myntra logistics. Now, it has acquihired InLogg, a logistics startup. With this new acquisition, Myntra expects to strengthen its supply capacity and improve customer experience by taking care of logistical inefficiencies like limited reach and costs.
Has Myntra made a good pick?
InLogg is owned and founded by ex-Flipkart employees. The firm also has connections with local couriers from Tier II and III towns. This should help Myntra make deliveries to non-metro regions efficient.
The smaller towns and cities classified as tier II, III and IV contribute more than 50% to ecommerce and online retail. However, there is limited logistical reach and reliability in these regions. InLogg helps reduce this gap.
And, since the delivery of goods to remote areas costs the ecommerce industry a lot of money, this connection should help bring down this expense for Myntra. That’s a 25% reduction in delivery costs while reaching out to smaller cities, said Myntra head of strategy, Ananya Tripathi after getting InLogg onboard team Myntra. Also, the logistics provider delivers to 2,000 pincodes in multiple states throughout of the country.
Tripathi mentioned, “We were already doing some business with them but now it will allow us to leverage their reach to enhance our own. While we would see delivery costs going down with InLogg, the time frame to deliver to pincodes in north-east and other remote parts will also see a reduction.”
“Myntra’s vision is to use technology to democratise fashion. With an 80 per cent year on year growth, we are on a strong trajectory to achieve this. The InLogg acquihire with the platform and capabilities will help us scale while delivering great customer experience in Tier II, III and IV cities. It will allow us to leverage local and regional players to enhance our reach, reduce delivery time and develop a plug and play model which can be scaled in the future,” the chief of strategy and planning added.
Through its partnership with around 20 local and regional logistics partners, the 2-year old startup makes 3,000 deliveries in a day. According to its deal with Myntra, the InLogg team will be a part of Myntra.
The Bangalore startup was established in 2015 by a group with high-grade expertise in business, fulfilment and technology. The team’s aim was to make logistics a standard practice even in remote areas, thereby bringing about efficiency.
The logistics firm offers SaaS for shipment lifecycle management, mobile apps for delivery, pickup, returns, COD reconciliation, analytics and reporting. This uplifts the logistical processes in regional areas and helps bring about uniformity and required visibility.