Increased investments are not the only thing on Shopclues’ mind these days. Besides prodding investors for funding, the etailer is also looking to increase its seller base. Like before it is trying to seduce more sellers into joining its platform. But, this time it has launched ecommerce enablement initiatives such as mobile point-of-sale system, QR code-enabled digital payments and business credit cards under an offline strategy to lure new sellers. By the end of next year (2018), the marketplace expects to onboard at least 1 lakh merchants.
What is the plan of action?
Shopclues wants to provide these payment offerings to small and medium-sized businesses and will call them Saarthi. The ecommerce firm plans on leaving these facilities open even to sellers not within the Shopclues network. This it feels will aid its online presence and enable digital payment options for physical entities.
The associate vice-president of Shopclues merchant services, Ganesh Balakrishnan mentioned, “We have utilised the mobile PoS developed by Momoe (a company acquired by ShopClues in July 2016) and customised it for a standard retail merchant. The Reach PoS has multiple payment options including wallets, credit and debit cards, net banking and others. In case the merchant does not have a smartphone, we provide them with a QR code through which customers can pay.”
For the business credit card feature, Shopclues has associated with RBL bank to help develop it. Also, to make accessing capital easier for business transactions, the marketplace has developed co-branded credit cards. All the services mentioned above will be chargeable and available in 15 cities like Kanchipuram, Kanpur, Thirupur, Ludhiana and other regions.
Earlier, the etailer created ‘Sellers Club’, a forum for sellers to inspire each other and for it to expand its seller community. It has also acquired a few startup companies to fine tune its seller support to be on par with its competitors.