Marketplace advertisements are an important facility that helps online sellers distinguish their products and brands from the rest. Sellers use them to improve visibility and better their sales. IOS recently questioned the accuracy of marketplace ads. We revealed that this form of promotions takes patience and attention to detail to perfect.
If you sell on Snapdeal you may want to rework your advertising strategy because its CPC rate card has been changed again.
Snapdeal offers the ad facility to online sellers through its cost per click (CPC) facility. Not so long ago the etailer announced it would be changing its CPC rate card and sellers would be required to make necessary adjustments. The etailer has decided to change its CPC rate card once more.
The marketplace informed online sellers through email that a new rate card is in effect. You can check the new rates here.
Snapdeal said, “We urge you to revisit your CPC campaigns and adjust your bid prices to accommodate the changes, if required. In case you do not change your bid price, it will remain unchanged.”