After the Diwali shopping extravaganza, Indian online sellers and shoppers are looking forward to the Black Friday and Thanksgiving weekend followed by the Cyber Monday sale.
It is primarily an American holiday shopping event just before Christmas and New Year. But thanks to ecommerce, vendors and buyers from India also reap the benefits of the US festive cheer.
Indian sellers and products to reach international buyers through Amazon
US-based ecommerce giant has been running its Global Seller program in India and few other countries. Since then, the program has swelled up with many Indian sellers getting an opportunity to sell their products in the international market.
This time around too Amazon plans to assist Indian vendors to make the most of the annual Black Friday and Cyber Monday sales (November 25 and November 28) in the US. Few of the updates about 2016 edition are:
- Indian sellers have already dispatched 10 lakh products
- The shipment includes ‘Made-in-India’ products such as clothes, fashion accessories, ayurvedic/organic products, healing crystals, consumer durables and kitchen essentials
- Some of the brands that are part of the shipped consignment are Manyavar, Biba, Himalaya, FabIndia
Gopal Pillai, GM – Seller Services, Amazon India asserted,
“Our Global Selling program has empowered over 18,000 sellers through this program. In the past few months, Amazon has identified top selling products in the US, closely engaged with sellers to provide them insights on these bestsellers and has worked backwards to enable them to offer products in these categories to global customers at best prices. Indian sellers who participated in the Black Friday and Cyber Monday sales last year witnessed growth in range of 2X to 10X for each of the 2 days and we expect a bumper season this year as well.”
Black Friday and Cyber Monday deals to fall on Indian buyers’ lap
Etailers believe that there will be a huge surge in demand for electronics and fashion product categories. And hence, they have planned a special sale around Black Friday and Cyber Monday. Shopping trend experts also predict that Indian buyers’ won’t mind buying from global ecommerce sites as well, if the deals are great and international shipping service is available.
It is definitely a great opportunity for Indian sellers and buyers, especially when the popularity for ‘made-in-India’ products, ayurveda, and yoga has considerably increased globally. But will it be as big as the Diwali festive sales? Indian sellers, do you have any big plans for Black Friday, Thanksgiving and Cyber Monday 2016 sales?