Product information is a big deal in online retail. It’s this information that consumers use to make the final purchase decision. To ensure attraction towards your products turns into a purchase, informative details about the product must be provided.
Go the extra mile by changing the content according to the season; for example festive season or product peak season. Also, update your catalogues regularly to keep things interesting for the consumer.
Paytm believes true and concise information can help its online sellers secure consumer trust. This it says will:
- Minimize returns
- Increase sales
The etailer recently shot out an email to emphasise the best cataloguing practices.
For better understanding, Paytm has also created a self-help how-to guide for online sellers to thoroughly understand the procedure on their platform. So, let’s see how Paytm cataloguing works for bulk products.
How to catalogue bulk products on Paytm
First, sign into the Paytm seller panel and select the catalogue option on the left of the screen. Now select the Add New Product button on the right. The new screen will show the option Create New Products in Bulk select that option.
Now the process splits into 3 sections:
Here you select the category and sub-category. Sellers can directly select the category they desire by typing it in the search bar or looking it up in the list on the screen.
The next step involves product image uploading.
For this, you must browse for the product images in bulk. Before any images are uploaded onto the seller panel they must be named comprehensively.
Next, you need to download the image CSV file with the names and URLs of all the images.
Copy all the URLs from the CSV file and add them to the Product Details Template.
Provide details and submit
This section requires you to provide details about the product. It is further divided into 3 components:
A. Select brands – This is optional. It requires you to select one or more brands already listed on Paytm.
- Only brands that are already listed on Paytm can be selected
- New brands cannot be added here, for new brand listing a ticket must be raised with Merchant Helpdesk
- The existing brands on the platform will appear in the product details template for you to select from
B. Download product details template – This involves downloading the CSV file and the instructions and guidelines to fill.
C. Upload product details – This is the part where you upload the product details template onto the seller panel. It is important for online sellers to read all the guidelines and instructions provided. To avoid any typos and errors you can copy corresponding values from the CSV.
There are mandatory and recommended fields in the product details template; make sure you fill all of them. Once complete it’s time to upload the template on the seller panel. The Paytm team will review the details provided after this.
In case any mandatory field in the template is not filled, the template will be rejected when uploading.
If this happens check the error log and make the additions and corrections where ever necessary.
Catalogue review and approval
Once the product details are submitted the Paytm catalogue team will review the information. Before approval is granted there are 3 different stages that the upload will go through:
Stage I – Pending approval
All new products go through this phase on Paytm until approval is granted. If approved, the product will go to the pending migration stage. If approval is not granted, the product will be at the correction required stage.
Stage II – Correction required
Should correction be required, the reasons for this will be stated on the seller panel. Accordingly changes can be made to the product details. If you do not want to change any details you can remove the product with the error from the listing. Once updated the catalogue will move into the pending stage once again as it will be reviewed once more to make sure the details are as per marketplace standards.
Stage III – Pending migration
After obtaining approval the catalogue will move into this stage. The products will then become live and active once migrated from the Paytm staging system to its live system. This should take a couple of hours.
Now that you know how to list in bulk on Paytm, what other marketplace procedure would you like to learn about? Leave your suggestions in the comments below.