IOS recently conducted research on Holidays, Events and Occasions that impact ecommerce sellers in India. It highlighted the increasing importance of Indian festivals to ecommerce. This weekend ecommerce marketplaces are pulling out all the stops to get ready for the Holi and Easter celebrations.
- The major online marketplaces are offering major discounts to entice customers
- Social media is being used to engage potential customers
- Colourful home pages and banners are specially being designed for Holi
Free Sweets & Vouchers
Ecommerce sites like Nykaa and BigBasket have kept things traditional by offering Indian delicacies along with purchases. Online marketplace, Snapdeal has stocked up on Holi products, while Home Connect Developers is giving away Rs. 500 Flipkart vouchers in prizes for its photo competition.
“This year Holi is followed by Good Friday, making it the longest weekend of the year. There has been a substantial increase in users searching for travel discounts on shoppirate.in. Along with this, there are other Holi offers which users are taking advantage of on sites like fabfurnish and Jabong,” stated Kulpreet Kaur, co-founder, shoppirate.in.
As online sellers, let us know how you have prepared for the long weekend. Are there any particular products you have stocked up on?