The survey was conducted among 2,500 respondents, aged 21-50, across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016. The report is issued annually by TRA (formerly Trust Research Advisory).
“Amazon is India’s most trusted online shopping brand with 36 per cent of the trust pie. Together, these three brands make up for 76 per cent of online shopping trust pie,” TRA Chief Executive Officer N Chandramouli told reporters here today.
Overall, South Korean smartphone maker Samsung Mobiles has emerged as the most trusted brand in the country followed by Sony and LG, while Tata Group is the only Indian corporate to figure in the top five.
As per the study, the top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.
The top 20 most trusted brands which have improved their ranking over last year include Samsung Mobiles, Sony, Nokia, Honda, ICICI Bank, Maruti Suzuki, HDFC Bank, Airtel, Hero MotoCorp, Dove, Lux, Samsung, Pepsi and Puma.
Top 20 trusted brands which slipped in rankings are LG, Tata, Bajaj and Apple.
In the diversified FMCG space, Cavinkare has emerged as the most trusted brand, followed by Nirma, while Patanjali claimed the fourth position.
Maggi leads the FMCG food category, gaining 42 ranks from 2015 to occupy the 65th position in the overall trust rank list.