79% of customers happy with online shopping experience

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Despite best efforts from big online marketplaces such as Flipkart, Snapdeal and Amazon to lure their respective customers away from discounts, there seems to be no such luck.

According to a questionnaire carried out by instaVanni, 63 % of 179 respondents said that they would not shop online if their were no discounts offered, compared to 37% who would.

Other findings from the sample survey:

How frequently do you visit online shopping platforms?

Once a week (28%)

Once a month (26%)

Rarely (18%)

Never shopped online (28%)

What do you shop for most frequently online?

Electronics (37%)

Clothes (25%)

Groceries (9%)

Furniture (5%)

Others (23%)

The 3 main things that entice customers to shop online are:

1. Big discounts (42%)

2. More product variety (33%)

3. Shopping convenience (25%)

Incidentally, when 168 people were asked if they are happy with their online shopping experience, a massive 79% said yes, while only 21% said no, which gives a clear indicator that ecommerce is here to stay.

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